Creating a corporate video can be a great way to convey a message to your audience (customers - existing and new), about your brand, products, services and who you are.
The checklist however did nothing to rank the importance of each step in the procedure. When it came time to book the venue and sellers we were particularly surprised.
Windows Movie Maker/iMovie: Beginners utilize this program to get started. These programs do not take a lot of time to learn, but you are limited in what you can do. To put it differently, no fancy effects. WMM even has a movie button that you can push to make a movie with music. You can add voice over.
Talk to your viewer/audience - Your corporate video production is not about you it is about your own audience. Frame and each question of the video should have this in mind and be relative to your target audience.
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Talk first; write last! - You'll be amazed at the results of talking to your employees. You need to work out what the video is about firstly jot down a load of questions you can ask your employees. People like to talk and you may be surprised at what you find with this approach. You can begin writing a script, once you've talked to your employees. Keep it simple and make sure your interviews are transcribed onto paper and choose your answers.
So, to follow the relationship analogy, the prospect might choose to have coffee with you (visit your website and opt-in to your VIP coupon list), then visit later for a sandwich (stop by your shop to get more information or consult with you), then ask their friends what they think of you. You get the idea.
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